The new conventions, corporate indifference or protectionism

August 18, 2019
|
Posted By: Stephen Murray

Yesterday I bought some blue tooth headphones.

Sony.

I normally have a caution about mega brands, because I think the price reflects the cost of making them a mega-brand, and telling everyone about them, as well as simply building a good product, but I had a series of other brands that had let me down, and I use Sony noise cancelling headphones for plane journeys, so I took a punt. The thing for me isn't the sound quality, it's how well they fit my ears and how long the battery lasts. Sony does very well on both counts. But when I went to plug in my charger....it didn't fit. I had to go to the box and get the one that came with the head phones.

It's a USB-C fitting. It's apparently going to be the new standard. This reminds me of the iPod and the succession of smart phones and digital cameras and all the different adapters I have accumulated over the years. I was unaware I was in a brief, but blissful period where every device I owned worked with a Micro USB charger. What ever it was that you bought, you could plug it into the same adapter at home or in the car and when you woke up or arrived at your destination it was charged and ready for action.

Maybe Sony are leading the field, they know what way the trends are going, and are making adapters to match. More likely they don't care that all my other devices are compatible with one system of charging. Maybe it suits them that they're not compatible and it makes me more likely to buy another Sony device sooner rather than later.

Now I'm back to different chargers for different devices. Maybe in a few years, when they break, they'll be replaced with devices with USB-C. And by then, there'll be a USB-D arrived telling us that it's the new standard.

There's a bit of this in orthodontics. Swords Orthodontics has an iTero intra oral scanner- we've had it for a few years. It was clear that this was the way forward in orthodontic technology, so we made that investment. We use it for our Invsalign patients, so they don't need to have gooey impressions of their teeth - a digital recording is made of their teeth and it goes internationally to get aligners made up for them. The iTero is  made by a company that is part of the Invisalign group. Other scanners are available but it's up to Invisalign if they accept their scans or not, and whether the iTero scans will work with other dental companies for what they do. I didn't want to take the chance that Invisalign wouldn't work with other software systems, so that's why I chose this scanner. When enough companies use scanners from a different company the standard might change, and technology isn't sitting still so that's going to happen eventually.

But teeth and human beings haven't changed that much biologically, so I have to still be careful to do the best work for the patient, regardless of the technology available. I like to use the newest stuff available, as long as I am satisfied that it will let me get the best results for my patients.

Related Blog Posts
August 1, 2026
Your call is important to us....

...please hold until it ceases to be important to you.

I had reason to call my new broadband provider yesterday. I was looking through my bank statement and there was a direct debit for far more than I expected.  I checked the previous month – same. Some mistake? Maybe I was mistaken so I got out the contract and looked for small print or hidden costs to my introductory offer. Nope, there was supposed to be 12 months of reduced fees and it was supposed to start 2 months ago.

There was nothing for it but to call them. That meant looking up online to find an ...

July 31, 2026
Scene and Heard Productions: Up The Déise

Nothing really to do with orthodontics for today’s post, just an out of the blue mention for an organisation that might be of interest to you.

It popped out of the blue when it came to my attention – as an orthodontic practice in Ireland, Swords Ortho has to comply with a wide variety of regulations (employment law, infection control, dental certification, fire safety compliance, general health and safety, waste management, X-ray equipment compliance, disability access, continuing professional development and so on).  

To help us stay on top of things, we have a small army of advisors and contractors who come and go behind the scenes ...

July 29, 2026
Another lost orthodontic brace

I replaced a removable brace for a guy yesterday, he’d lost his brace a couple of weeks ago.

Me: “What happened to the brace?”

He: “Well I went for a walk with my friend, and when I got home, the brace was missing.”

This was delivered with a completely straight face. So my advice is that there’s only two places in the universe that it should be:

  1. Your mouth
  2. Your brace box

Nowhere else.

The brace box should be marked with a name and phone number that can be used to get it back to you if it’s lost and recovered by someone else.

And a removable brace isn’t working when it’s removed.