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In various navies, the fourth toast of the week is “Our Navy” specifically the service they are in.

As in yesterday’s blog I talked about “ourselves” as the profession we’re in: dentistry. I will consider today’s theme as the specialties we choose to work in.

And off the bat, I say specialty which is an area of special expertise within a profession, not speciality which is something a restaurant is good at.

This naval toast has been modified a bit over the years –it was classically “a bloody war or a sickly season”. This made absolutely no sense to me until I found an explanation: It was only the officers making these toasts ...

Yesterday, I was talking about advertising salads and today I thought I'd briefly compare that to Advertising in Dentistry, in Ireland at least.

I guess both sets of adverts are subject to the regulation by Advertising Standards Authority of Ireland, but dentists are also regulated by The Dental Council of Ireland for most aspects of what they do - even extending beyond dentistry.

Up until fairly recently, advertising wasn't done by dentists. It was only starting to be permitted in the UK around the time I qualified, and I think in Ireland it was more recent than that. This is generally traced back to a report by the competition authority which recommended ...

Most people have heard of Invisalign as a brand name for a particular kind of clear braces treatment, and if you need Invsalign in Dublin, Swords Orthodontics has been providing this kind of treatment for almost a decade now.

That said, since then, Invisalign has evolved a fair bit. For a start, the actual system is a lot more predictable and effective at moving teeth. The other way it’s changed is that there are now many different types of Invisalign treatment options.

People think that Invisalign is only for small orthodontic problems, but that’s not always the case. Invisalign can treat some fairly complicated situations and when we need to do that, ...