The honest leaf
I went to buy some salad at the weekend. One packet of spinach proclaimed "unwashed for an honest leaf".
I think that's probably the maddest slogan I've come across in a long, long time.
What's an honest leaf? What's a dishonest leaf? I imagine the most honest thing is that it's unwashed because that saves time and money for everyone involved in getting these leaves to me.
They're outsourcing their leaf washing. I'm okay with that.
But being honest?