Swords Orthodontics
17 Main St, Swords, Co Dublin, Ireland

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The Honest Dentist - Advertising in Dentistry in Ireland

Yesterday, I was talking about advertising salads and today I thought I'd briefly compare that to Advertising in Dentistry, in Ireland at least.

I guess both sets of adverts are subject to the regulation by Advertising Standards Authority of Ireland, but dentists are also regulated by The Dental Council of Ireland for most aspects of what they do - even extending beyond dentistry.

Up until fairly recently, advertising wasn't done by dentists. It was only starting to be permitted in the UK around the time I qualified, and I think in Ireland it was more recent than that. This is generally traced back to a report by the competition authority which recommended ...

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What lies beneath: Donald Rumsfeld, Defense Departments and Deep Dentistry

So today, I had to have a medical assessment for an insurance policy.

It was at Meridian Healthcare in Blanchardstown - I was very impressed at the care and attention from Dr Claire Cunningham and her nursing and admin colleagues. There was a multi-lead ECG connected to me while I walked on a treadmill that got faster and faster and steeper and steeper until I approached my maximum heart rate, there were also eye exams, height and weight measurements and various blood tests that were taken from me quite painlessly by a very skilled nurse. But the most unusual test for me, the one that stuck with me most was the ...

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A thought about a very famous Murray - Murray Gell-Mann and the Gell-Mann Effect

A colleague of mine gave me a text last week to tell me that Murray Gell-Mann had died.

He's not exactly a house hold name, but within his field (extreme theoretical physics) he was a legend. I had heard of him in passing as he appears on the periphery of the legend of Richard Feynmann, a physicist who became a bit of a cult figure around the same time as Gell-Mann and of course, the name stood out to me.

There's a list of things in physics that he's famous for, and I don't understand most of them but his name is also connected to something that's not specific to physics - ...

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We won three awards at the Aesthetic Dentistry Awards 2019!

It has been a great week here at Swords Orthodontics. We won three awards at the Aesthetic Dentistry Awards 2019 in London! This took place on the Friday 22nd of March. The categories that we won in are: Interdisciplinary Team Orthodontic Surgical, Orthodontics child/teenager fixed and Best Aesthetic Practice Ireland. This is a massive win for us as we have entered twice before and have only won highly recommended and have never won the overall category that we’ve entered. We are delighted to win these awards as we were up against many British practices where the standard is always high.

I was very excited as this was the first time I ...

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The Smiles of 2018

I am an android sort of guy.

I do own an iPod. It's apparently an iPod Classic, but when I got it, it was just called an iPod.

I love my iPod. But it isn't as good as the Creative Zen MP3 player it replaced.

But that's it for me and Apple for the time being.

 

I am an android sort of guy. I presume some of you are too

So imagine my surprise and concern when Google sends me a video called Smiles of 2018 and wants to know if I want to save it.

Smiles of 2018  is a compilation of the in-focus pictures I took on my phone that involve people smiling. I'm a dentist, ...

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Operation Mindcrime: Dublin Calling!

About thirty years ago, as dental student, my friend Terry introduced me to Operation:Mindcrime by Queensrÿche. It was the great heavy rock concept album of the 80s, and as well as the record (CD as well as vinyl back then!) there was a full length film to go along with it (on VHS of course) and the guys (not dental students) in my house watched it on a constant loop in between Neighbours and sleeping.

Kieran Robertson on guitar with Geoff Tate for Operation:Mindcrime

It’s a bit tenuous but the initial dental connection (there almost always is one) here is that one of the ...

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